WhyNotConverting
A free landing page audit tool that scores your site 0–100 for conversion readiness, identifies friction points ranked by impact, and gives you specific fixes — in around 30 seconds, with no signup required.
The problem
Most founders know their landing page isn't converting well but can't afford a CRO consultant, don't have time to read a 40-page audit, and don't trust generic checklists. They want a specific answer, fast.
What I built
WhyNotConverting takes a URL, fetches the page, and runs it through a structured LLM analysis that evaluates headline clarity, value proposition strength, trust signals, CTA placement, mobile UX, and a dozen other conversion factors.
The output is a numeric score (0–100) plus a prioritised list of friction points — each one with a specific fix, not just a vague observation. No account, no email, results in under a minute.
Technical highlights
The audit runs entirely server-side: the URL is fetched, HTML is cleaned and passed to the LLM with a structured prompt, and the response is streamed back to the user so they see results appearing in real time rather than waiting for a full response.
The scoring rubric is baked into the system prompt as a weighted evaluation framework, so the LLM produces consistent, comparable scores rather than free-form prose.
Stack
I specialise in fast, no-auth AI tools like this — structured LLM output, streamed responses, no signup friction. Fixed price, 7 working days, from £750.